An award-winning VR experience where users embody a rainforest tree, witnessing its life cycle and environmental threats first-hand. Showcased at Sundance Film Festival, TED, and The World Economic Forum. Produced by New Reality Company.
Experience
Become a tree as your arms transform into branches and your body becomes the trunk. Hear, smell, and feel the rainforest, experiencing a tree's journey from seedling to its fullest form while witnessing its fate firsthand. This award-winning experience has been showcased at over 100 locations worldwide.
Impact
Games for Change Award: Most Innovative
2x Telly Gold Awards: Use of VR for Branded Content & Social Responsibility for Branded Content
Hot Docs DocX Award: Audience Award
Lumiere Award Award: Best VR Location Based Short
Webby People’s Voice Award: Best VR: Interactive, Game or Real-Time
Lumen Prize for Digital Art: AR/VR Award
New York Design Awards: Gold in Branded Experience Category