Enjoy the magic of the Crown Jewels in your living room with a new Immersive AR experience. Created by Atlantic Studios, Lou Doye - Executive Producer with thanks to the Royal Household and brought exclusively by Sky News.
Experience
To mark the beginning of a new reign, this immersive experience brings a 21st-century perspective to the Coronation, and the Regalia at the heart of this ancient ceremony dating back a thousand years. The experience harnesses the very latest interactive technologies to create an immersive AR experience that engages all ages, providing an inspiring way to learn about these sacred, historic objects that are at the heart of the Coronation ceremony. The groundbreaking The Coronation: Immersive AR Experience allows you to engage and interact with two digital twins of the Coronation Crowns in your own home, supporting the UK’s first 21st-century Coronation. Atlantic Productions, with thanks to the Royal Household, created an immersive digital experience that allows all those following the Coronation to interact with the very Crown Jewels that will be used to crown King Charles III on 6th May 2024. For the first time ever, people around the world were able to bring a digital twin of King Charles’ Coronation Crown into their own homes. After Queen Consort Camilla’s remodeled Queen Mary’s Crown is revealed on 6th May 2024, its digital twin will be added to the AR experience. Available on smartphones (Apple and Android) across the globe, this AR experience also gives people the chance to enjoy the Regalia in unprecedented close-up three-dimensional detail.
Impact
This project team was able to capture for the first time a 1:1 scale digital twin of King Charles’ Coronation Crown, the St. Edward’s Crown, as well as the Queen Consort’s Crown, the Queen Mary’s Crown. This access allows users to put the Crowns onto their living room table and then interact and learn about them. Users can look closely and move around the gold, diamonds, and precious stones, and learn their history and magnificent craftsmanship.
The AR experience also includes exclusive macro footage shot at the Tower of London of other significant Crown Jewels: The Sword of Offering, The Sovereign’s Sceptre, the Coronation Spoon, and the Sovereign’s Orb, the Ampulla.